Building Better Coaches at JLT

At JLT Performance, we believe coaching is a craft that should always be evolving. Whether you're just starting out or years into the game, there's always more to learn. That’s why we created the JLT Coaching Clinics—to help trainers sharpen their skills, strengthen their brand, and grow their business.

This past weekend we hosted one of our best clinics yet. Jamal Liggin and Mike led a powerful day focused on helping coaches become more confident, more creative, and more equipped to handle the real-life curveballs that come with the job.

Here’s a look at what went down:

• How to lead a group and keep the energy high

• How to brand yourself and attract your ideal clients

• The right way to run a consultation and close with confidence

• Hands-on activities to adjust workouts on the fly when things change

• Creating a standout experience that keeps clients coming back

What made this clinic special was the hands-on learning. We didn’t just talk about ideas. We practiced them. Coaches were split into teams, given real-life coaching scenarios, and asked to solve problems in the moment. Every coach walked away with something they could apply right away.

“We created this clinic to give coaches what we never had coming up. A real space to learn, apply, and grow both on the floor and in the business,” says Jamal.

These clinics happen monthly and are open to all coaches, trainers, and fitness professionals who want to level up their game. Whether you're focused on performance training, bootcamps, or private clients, you’ll walk away with practical tools you can use immediately.

Spots fill fast so keep an eye out for the next date. Want to be the first to know when it drops? Hit the contact form or swing by JLT and talk to us in person.